Baseline.  A Star Base Newsletter


The Softer Side of ROI

Increased client satisfaction. Greater competitive advantage. Both are considered “soft” ROI measurements—the type that, as we learned in the wake of our recent Pulse Survey, a majority of IT leaders are relying on as they make strategy and purchasing decisions. While direct, measurable, “hard” benefits are usually more attractive to executive teams, the soft side of ROI measurement will harden your business cases. Here are a few quick guidelines to help you make the best case for IT investments while providing a complete ROI picture. Read more…


“STAR BASE has been a close and trusted partner and an integral part of our overall IT staffing strategy. They consistently deliver high quality and cost effective services and have been very flexible in all of our dealings...and I plan for them to remain a long term partner in our plans going forward.”
– G. Thomas Thornley
Vice President and CIO, Cintas


Local Manufacturer Increases Productivity by Improving Inventory Management

Cintas, a major uniform manufacturer and supplier, had all the equipment it needed to handle the complex manufacturing operation of laundering uniforms. When it wanted all that equipment to actually work together—seamlessly and ergonomically—Cintas turned to STAR BASE Consulting. STAR BASE provided the company with a system that not only saves manpower hours, reduces errors, and helps it stay within government compliance, it also increased employee satisfaction. Read more...


ROI, do we have to?
By Jeff Welsh

As the recession recedes and recovery takes hold, IT executives are looking at their project lists and trying to decide what their priorities are for the year. STAR BASE Consulting’s recent Pulse Survey revealed that most IT leaders don’t look at ROI, and of those that do, half said the ROI did not align. Jeff Welsh’s question is this: How do you decide what projects to do? Read more… 

IT Outsourcing in for Some Big Changes

By Aaron Wittenberger

Have you ever requested funding for an important IT project, then walked away feeling like the powers that be just didn’t get why the project is so critical? According to a new CTOEdge article, you’re not alone. Here are 10 tips that will help ensure better communication with the CFO, and help IT get the financing it needs. Read more…

Run with the Pack

By Jeff Welsh

After reading an article about how social networks are influencing our everyday lives more and more each day, and how reliance on Web-based professional networks and online communities has increased significantly over the past few years, Jeff Welsh couldn’t help but think of the Bad Company song “Run with the Pack.” There is certainly safety in numbers. But if everyone is doing the same thing, are they giving up any competitive advantages? Read more…


Recently STAR BASE was invited to attend the Book of Lists party held at the historic Music Hall in downtown Cincinnati. Each year, the Business Courier releases its Book of Lists, which recognizes the region’s top businesses in industries ranging from healthcare to manufacturing to accounting, and holds a celebration for the leaders of those companies. STAR BASE is proud to have been recognized as well as to have had the opportunity to meet with fellow top performers at the Book of Lists party held January 21.  


We recently revealed the results of our 2009 STAR BASE Pulse Survey, which found that only 42% of IT organizations measure the ROI of IT projects and investments. To see additional survey findings and compare how your organization’s ROI practices match up with the results, click here.



STAR BASE Consulting, Inc. is pleased to recognize Aaron Whittenberger, who has achieved many certifications in recent years—most notably, one that only 800 people in the world have earned. Read more…



Keep Pace with IT Innovations, News & Trends

STAR BASE Consulting publishes a detailed calendar of IT events from across the state to help clients, partners and consultants keep abreast of important trends and issues. Check out upcoming events now and come back regularly to find out about events hosted by local and national tech industry associations. View the calendar now…



BASEline is STAR BASE Consulting’s bi-monthly e-newsletter. Intended to provide valuable resources, solid strategies and meaningful information to our clients, STAR BASE is committed to supporting our mission of moving our clients' business objectives forward.



STAR BASE is a Cincinnati technology consulting firm focused on delivering IT that transforms business. We help you align IT with business objectives to optimize your technology investment.

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12059 Sheraton Lane
Cincinnati, OH 45246



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